Wednesday, 2 September 2009

Cowal Fling Challenge - PR

The main drive behind this Fling Challenge was to increase public awareness of the Duchenne condition and through this to drive forward the current clinical trials to some kind of treatment.

Pauline Foster from Cowal Gathering's PR company got on the case - press releases were prepared and distributed to all the Scottish media and articles appeared in many of the papers, radio and online advising of the challenge and pointing them to the actionduchenne website.

A considerable amount of time was spent on the phone with Pauline discussing our PR angle - working out the delicate balance between family, duchenne and the fling challenge - and I have to say that it appears to have been successful.

An article was also put in the Cowal Games programme and space was given to us in the games Information Kiosk to sell our Logan's bears.

Many thanks to the Cowal Gathering committee and Pauline for all their assistance.

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